It is important to decide who your market is and to FOCUS on that market.
From the book “Niche Down” by Christopher Lochhead, Heather Clancy, Hal Elrod
“When Tim Rhode, started his real estate career as a young man, he wanted to distinguish himself from other agents in his community. …. To make his name, he niched down! Tim narrowed the problem, picking a simple and specific niche in which he could specialize: He would only work for people who wanted to sell their homes quickly. …Tim became the agent for people who wanted to sell their house now. He solved one, focused, different, specialized problem: selling a house fast.