"We live in an attention economy and we all have limited time to give any attention to the content that inundates us every day. People will only do business with you if they know, like, and trust you. Content is your way to make that happen. It is not optional. If you want to be successful in your business, you need content. There is no other way. We’re often too close to our own businesses to see what’s interesting to prospects. Look for ways to expand your perspective to develop content that drives curiosity."
From The CLICK Technique by Lindsey Anderson