Choosing Your Contacts for Relationship Marketing

To be successful when doing relationship marketing - You have to add the RIGHT PEOPLE to your CRM or contact database. 

First, you have to Know and Like them. 

Then add them if:

• You know where they live or
• You know their phone number or
• You know their email address or
• You are connected to them on social media

Any one of these conditions means add them to your database.

First comes Know and Like - Then TRUST is built through your relationship activities and marketing.