To be successful when doing relationship marketing - You have to add the RIGHT PEOPLE to your CRM or contact database.
First, you have to Know and Like them.
Then add them if:
- You know where they live or
- You know their phone number or
- You know their email address or
- You are connected to them on social media
Any one of these conditions means add them to your database.
First comes Know and Like - Then TRUST is built through your relationship activities and marketing.
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